A. Allow for a wide range of commercial and retail trades and uses, as well as offices, business and personal services, that contribute to the positive character of the city, buffer adjacent residential neighborhoods, and maintain pedestrian access with links to neighborhoods, and other commercial developments;

B. Allow for new commercial development that is compatible with and contributes to the character of Midvale, through use of appropriate building materials, architectural detail, color range, massing, lighting, and landscaping criteria to soften the visual impact of commercial building sites and parking areas and to accentuate the relationship to streets and pedestrian ways; and

C. Encourage commercial development that incorporates design elements related to public outdoor space including pedestrian circulation and trails, transit facilities, plazas, pocket parks, and public art. (Ord. 11-20-2001 § 2 (part))