A person shall not act in any sale by auction as a “by-bidder” or “booster” to bid in behalf of the auctioneer or owner, or to run up the price of the article to be sold, or make any false bid. The licensee, or if a corporation, one of the other officers of the licensee, shall remain in continuous attendance during the auction. All sales and all persons participating in sales must truly and correctly represent at all times to the public attending such auction the facts in respect to the quality of the merchandise being sold. (Ord. 10/28/2003O-12 (part); Ord. 12-09-97C (part))